Brand USA Invites Travelers to Drive Down Memory Lane

Brand USA is inviting international travelers to experience the magic, excitement, and joy that only America’s theme parks can deliver. These attractions blend cutting-edge innovation with beloved traditions, offering thrill rides, immersive storytelling, and unforgettable memories for visitors of all ages. From high-tech new rides to parks steeped in history, the U.S. offers a theme park adventure for every kind of explorer.

This year’s biggest launch is the highly anticipated Universal Epic Universe, opening May 22 at Universal Orlando Resort. Guests can immerse themselves in themed lands like Dark Universe, How to Train Your Dragon – Isle of Berk, and SUPER NINTENDO WORLD™, as well as explore a magical Ministry of Magic. Meanwhile, Walt Disney World introduces new parades and shows, including Disney Villains: Unfairly Ever After, and The Little Mermaid – A Musical Adventure. Over at SeaWorld Orlando, Expedition Odyssey will feature marine life encounters and aerial adventures.

California’s Disneyland Resort is celebrating its 70th anniversary with a joyful mix of tributes and new shows, including the dazzling Paint the Night Parade and World of Color Happiness! Dollywood in Tennessee, now in its 40th season, adds to the celebration with new Dolly-themed attractions, live music, and mountain adventures, while historic parks like Lake Compounce, Kennywood, and Knoebels continue to charm with vintage rides and timeless appeal.

Across the country, waterfront parks add scenic flair to the thrills. Visitors can ride the Centennial Wheel at Chicago’s Navy Pier, relive nostalgia at Coney Island, or enjoy boardwalk vibes at Santa Monica Pier, Belmont Park, and Galveston’s Pleasure Pier. These locations mix beach views, classic attractions, and family fun, offering a perfect blend of entertainment and relaxation.

For adrenaline junkies, 2025 brings some of the world’s most extreme new roller coasters. At Cedar Point, the Top Thrill 2 reaches a record-breaking 420 feet, while Siren’s Curse debuts as the first tilted coaster in the Western Hemisphere. Other new standouts include Wrath of Rakshasa in Chicago, Rapterra in Virginia, and Fire Runner in Iowa. Even in bad weather, indoor water parks across the country keep the fun going, with wave pools, lazy rivers, and slides that guarantee nonstop excitement, rain or shine.