CHTA, C&W Business Drive Digital Transformation in Caribbean Tourism

The Caribbean Hotel and Tourism Association (CHTA) has partnered with Cable & Wireless Business (C&W Business) to spearhead a transformative digital shift in the region's tourism sector. By uniting CHTA’s leadership with C&W Business’s technological expertise, the collaboration aims to modernize operations, enhance competitiveness, and elevate guest experiences across Caribbean hospitality.

As the Caribbean continues its impressive recovery in global tourism, the demand for advanced digital tools is at an all-time high. The partnership seeks to integrate technologies such as artificial intelligence to streamline operations, foster sustainable growth, and improve guest satisfaction.

Innovative Solutions for Caribbean Hospitality
C&W Business is introducing cutting-edge tools tailored to the needs of the hospitality industry, including:

• GuestChat: An AI-driven chatbot that delivers instant information to guests via hotel websites, redirects them to booking engines, and facilitates seamless customer interactions to boost direct bookings.
• Smartroom: A state-of-the-art in-room entertainment solution integrating IPTV, streaming services, and secure casting technologies, offering guests a personalized, premium experience.
• Hotel 360: A comprehensive IT monitoring system that identifies operational issues—such as malfunctioning amenities—before guests arrive, ensuring smooth stays and enhancing reviews.

Andrew Fazio, Director of Hospitality and BPO at C&W Business, remarked, "Our goal is to simplify IT for hospitality businesses while making advanced tools like AI accessible. Products like GuestChat, Smartroom, and Hotel 360 are designed to improve operational efficiency, enhance guest experiences, and drive revenue growth for hotels."

Boosting Regional Competitiveness and Preserving Cultural Identity
Sanovnik Destang, President of CHTA, highlighted the vital role of technology in sustaining the Caribbean’s tourism momentum:
"Technology allows us to take control of our commercial future and deliver unique, competitive experiences. By automating routine tasks, we empower staff to focus on the cultural and authentic elements that make Caribbean hospitality stand out."

Destang emphasized that the region’s swift recovery—surpassing pre-pandemic levels since 2022—requires embracing digital transformation to maintain growth and remain competitive in a tech-driven tourism market. The integration of tools like AI and streamlined digital marketing strategies will enable Caribbean businesses to create offerings that appeal to modern travelers while preserving the region's cultural essence.