AirAsia Inks Deal with Amadeus

Low-cost airline group AirAsia has signed a deal with Amadeus to tap into a broader mix of new market segment of international customers. Amadeus stated that for the first time Amadeus-subscribing travel agencies worldwide will be able to book AirAsia flights in the same way they would for a full-service carrier.

More than 102,200 travel agencies worldwide using the Amadeus GDS for reservations will now be able to book flights for travelers on AirAsia and all its subsidiaries – Indonesia AirAsia, Thai AirAsia and its long-haul low-fare affiliate, AirAsia X.

For Amadeus, the highlight of this deal is the implementation of a unique Amadeus technology solution for low-cost ‘ticketless’ airlines, named Amadeus Ticketless Access.

This solution allows real-time fare and flight information from LCCs to be displayed alongside that of full-service airlines, on a travel agent’s Amadeus screen. It helps LCCs to target new customer segments such as corporate travel and sales in global markets.