Amadeus Creates a Bespoke Solution for Premier Inn

Amadeus has implemented what it describes as a groundbreaking new model of Amadeus’ best-selling RMS for Premier Inn. The new version gives Premier Inn a “unique insight into customer behavior, significantly improving occupancy levels throughout the year and guiding sales and marketing activities.”

The system chosen by Premier Inn automatically monitors every booking made at a property. Feeding reservation history through Amadeus’ advanced algorithms, the RMS can predict not only the number of guests who will want to book on any given day, but also how long they will want to stay. As a result, hoteliers can now choose between a guest booking today for a short stay or the guest who will book tomorrow but stay for longer.

The system is hosted at Amadeus’ data centre in Erding near Munich, Germany. The data centre manages more than 500 million transactions a day and processes up to 2.5 million bookings every day.