Amadeus Launches “Agent Fare Families” to Compare Air Fares

godking
01 February 2010 11:54am
Amadeus Launches “Agent Fare Families” to Compare Air Fares

Amadeus has launched Amadeus Master Pricer Agent Fare Families, a new option within the Master Pricer portfolio, which enables travel agents to make it easier for their customers to compare airlines’ fares and associated conditions online. The solution permits a more transparent purchase process for the end consumer, who can clearly compare fares with the same conditions.

In addition, the Amadeus Master Pricer Agent Fare Families solution improves the travel agency’s ability to direct customers to their most profitable content and upsell higher fares with more flexible conditions. This helps travel agents be a more attractive distribution channel, strengthening their relationship with the airline partners.

Like the Master Pricer shopping solution on which it is based, Agent Fare Families gives results of up to 200 domestic or international fare recommendations from more than 500 airlines. However, Master Pricer Agent Fare Families goes one step further, enabling travel agencies to group together fares with similar conditions, but offered by different airlines, into categories or fare families.

For example, non-refundable fares can be grouped together in one family, fares which are refundable but with a penalty can be grouped into a different family, fully flexible fares can be displayed in a third family, and so on, up to six categories. This can improve customer satisfaction by correctly setting the expectation about the conditions attached to certain fares.

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