Amadeus Launches Latest Version of Rail Solution

Amadeus has launched the latest version of Amadeus Rail’s IT solution that provides rail operators with the technology to manage reservations, inventory, scheduling, seating, pricing and ticketing operations.

The new version, initiated and being implemented by the Australian railway carrier CountryLink, sets a new standard for rail operators and is the result of Amadeus’ investment in IT products for rail. With the new version, CountryLink optimizes the use of its reservation system and provides better service to its customers through both the Internet Distribution Solution and its call center.

With Amadeus Rail IT CountryLink can now create and store customer profiles in their system. This makes the booking process faster and more efficient, increasing the number of bookings that CountryLink’s call center can absorb.

Customer profiles, which include contact details, travel preferences, special service requests and booking history, also allow the operator to analyze and better understand its customer, to target marketing campaigns and eventually to create a loyalty program.

This new customer profile functionality also boosts the efficiency of CountryLink’s B2C online distribution channel. The system will store personal details and customer’s preferences, avoiding re-entering this information and making the booking process much faster.

Pricing enhancements now facilitate special promotions for marketing campaigns, the use of travel passes, and special fares for groups such as senior citizens and students. It also facilitates the offer of premium discounts for tickets with restrictions –as it is the case of airlines- for travelers who do not anticipate changes in their itineraries.