Caribbean’s hotel sector sets contingency plan going

The Caribbean Hotel Association (CHA) is cranking up a number of preventive actions in favor of hotels in the Caribbean in light of conflict in the Middle East and its impact on the tourist industry. “Out of the experience of the Gulf War and the 9/11 terrorist attacks, a downturn in demand is to be expected,” said Dominican hotelier and CHA chairman Simon B. Suarez.

“For its part, the industry must be well prepared to put up with an undoubtedly tough period whose severity will be dictated by the conflict timeframe. On the other hand, hotels and destinations that can respond in a proactive way with well-planned strategies will eventually get behind the competitive eight ball.”