Caribbean Sets New Marketing Platform

The Caribbean Tourism Organization has a new vision. The CTO is trying to “position the Caribbean as the most desirable, year round, warm weather destination by 2017”.

The CTO board of directors and the council of ministers and commissioners of tourism approved the vision at their meetings in St. Kitts last week. This new vision is one of the outcomes of a review of the organization conducted recently by the corporate strategy consulting group, McKinney Rogers.

Hugh Riley, the CTO’s secretary general, said in a press release: “This vision helps us focus on achieving our very important objective within a realistic timeline while continuing to provide strategic leadership in tourism.”