Carlson, Expedia to Launch Flexible Pricing Pilot

Carlson Hotels Worldwide has signed a new multi-year distribution agreement with Expedia, Inc. Carlson Hotels properties will have access to promotional and merchandising opportunities within group’s global marketplace of more than 60 Expedia- and hotels.com-branded sites worldwide.

In addition to that, all Carlson Hotels brands will be available to travelers on all Expedia and hotels.com sites. The two companies will launch a flexible pricing pilot under which Carlson properties in certain markets will benefit from value-added exposure on Expedia sites, in addition to the bookings they receive from Expedia.

According to the two companies, the agreement has resulted in the launch of the first direct connection between an online travel agency and a global hotel chain.