Carol Hay Appointed CTO Director of Marketing for UK, Europe

In her new position, Ms. Hay will lead the CTO’s enhanced thrust in Europe, including designing, implementing and managing the organization’s strategic marketing and public relations programs for all European markets. She will work in coordination with CTO’s head office in Barbados and the European Chapters.

Ms. Hay will be based in CTO’s London office. Ms Hay, who is of Jamaican heritage, comes to the CTO with over 20 years experience in the tourism, financial services and trade & investment sectors. She has worked extensively throughout Europe and the Caribbean.

Just prior to joining the CTO, Ms. Hay was Antigua and Barbuda’s Director of Tourism for the UK and Europe, a position she held since 2007. Between 2005 and 2007 she was the country’s Director of Marketing for the UK and Europe.

Ms. Hay replaces Julia Hendry, a 30-year veteran of the travel industry, who retired after more than six years as the regional tourism development and marketing agency’s Director of Marketing in Europe.