CHA, Skyauction.Com join hands

The Caribbean Hotels Association (CHA) cut a deal with digital manager Skyauction.Com that would ease members of this organization to trade room reservations for membership fees defrayed by CHA. The new agreement provisions marketing support for a hotel joining the plan by providing better online visibility at no extra charge.

Skyauction.Com is reckoning auction prices of rooms in one hotel interested in joining the program from the lodging’s website, alongside Expedia, Travelocity and the dot-com’s own marketing experience. The calculation will help determine the number of nights per room necessary to cover CHA’s membership fees.