CHIC 2005 Will Also Focus on Buying Power for Regional Hotels

Buying power is another very specific need of Caribbean hotels, small and independent properties in particular, and thus it will be an important consideration for holding the Caribbean Hotel Industry Conference (CHIC 2005) in Miami, Florida, the first time ever this event is taking place outside the Caribbean.

Miami is the industry´s buying capital and it enjoys great access from Caribbean destinations, which makes it convenient and affordable for Caribbean hoteliers and suppliers to attend, said Barbadian hotelier Peter Odle, 1st vice president of the Caribbean Hotels Association and chairman of the CHIC Planning Committee, as well as the CHA Membership Committee.

Attending hoteliers will automatically be eligible to earn $1,000 towards purchases from any of the exhibitors in trade show, through a lottery that will be held every hour during the business hours of the trade show. The Trade Show will also feature a Demo High Tech Hotel Room and a Demo Green Hotel Model, focusing on revenue and cost-saving opportunities, as well as guest convenience.

CHIC 2005 will take place June 26-29, 2005, at the Hyatt Regency Miami, in Florida.