CHTA Announces Marketing Partnership with the Knot Wedding Network

Caribbean Hotel and Tourism Association (CHTA) and The Knot Wedding Network a division of The Knot Inc., have partnered to offer CHTA members exclusive access to The Knot Destination Wedding and Honeymoon Study 2009.

The Knot Market Intelligence’s Destination Wedding Study is a first ever look at this significant market. Although they makeup an estimated 20 percent of all weddings, until now, industry stakeholders have never had access to the kind of information that can help them understand and leverage this community of brides. With over 8,500 respondents, this study examines the attitudes and behaviors behind this fast growing market.

Through this unique partnership CHTA will market the study to its members with an exclusive 25 percent discount off The Knot Market Intelligence regular rate. In return, 10 percent of all proceeds made from the study will go to the Caribbean Hotel & Tourism Association Education Foundation (CHTAEF). The Education Foundation is a nonprofit organization that provides individuals throughout the Caribbean region with an awareness of the industry’s varied career opportunities, as well as technical and professional development.

“We are thrilled to announce our continued partnership with the Caribbean and to be able to support the Caribbean Hotel & Tourism Association Education Foundation through The Knot Market Intelligence research group,” said Shri Lildharrie, global travel director of The Knot Inc.

“The results for these best-in-class studies provides marketers amazing insights on the who, what, when, where, why and how today’s digital brides plan and book destination weddings and honeymoons,” added Lildharrie.

The Knot Inc. is a leading life stage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over one million engaged couples each year through the number-one wedding website TheKnot.com, The Knot weddings magazines and The Knot regional magazines, The Knot books (published by Random House and Chronicle), and several television series bearing The Knot name (on Style Network, Oxygen, and Comcast).