CTO to Launch Online Ad Blitz on doitcaribbean.com

New opportunities are being presented to the membership of the Caribbean Tourism Organization (CTO) to reach a global audience at relatively low cost. CTO has signed an agreement with International Travel Communications (ITC), a US-based marketing and communications company, in a bid to capitalize on the success of CTO´s consumer website, www.doitcaribbean.com.

The website gets over two million visitors a year and, with this agreement, CTO is now cashing in on its strong online presence to assist Caribbean tourism stakeholders by offering them online marketing opportunities in the form of web site banner advertisements, Arley Sobers, CTO´s acting secretary general said.

He said these opportunities will be offered to the entire CTO membership, including member countries, as well as product providers to the Caribbean such as airlines, wholesalers, hotel/resort owners, cruise lines, activity and event providers and tour operators.

“It has always been the aim of the CTO to provide as wide a window of opportunity for all its stakeholders to display their own Caribbean product online and for the entire world to be able to book,” Mr. Sobers said.

The CTO intends to reinvest all revenues from the sale of online advertising on the web site to further market and promote the site to consumers, Mr. Sobers went on to explain.