Expedia Signs Strategic Alliance with CHA

Expedia and the Caribbean Hotel Association (CHA) have signed an agreement to become strategic partners. The GDS will highlight the group´s 849 hotels, and will work with those hotels to help them improve market themselves.

Expedia will start this month to help educate CHA members about online distribution. Laura Veglia, regional director at Expedia and Hotels.com, said, "Expanding our relationship with the CHA will benefit the organization, its member hotels, and in turn help to drive increased tourism in the Caribbean", the Travel Agent magazine reported.