GetThere Completes Global Upgrade of Corporate Booking Tool

Technology vendor GetThere, which added to its corporate booking tool a unique portal for travel arrangers, said it has successfully switched all its 4,000 customers in 55 countries to the upgraded product.

Suzanne Neufang, GetThere vice president for product marketing and user experience, said the vendor turned its attention to travel arrangers –meaning anyone who books travel for company colleagues- because “this group popped out. We’ve seen this as a super user group.”

She said about 2 percent to 4 percent of all GetThere bookers account for about a third of all GetThere bookings, because many of them arrange travel for others. The vendor said its users booked $9.4 billion in travel last year. Therefore, she said, it was time for GetThere to focus on helping to make travel arrangers more efficient.