Google to Provide Ad Technology to Yahoo

Google has announced a non-exclusive advertising agreement that will provide Yahoo! with access to its AdSense for search and AdSense for content advertising programs on their US and Canadian web properties.

Yahoo! will continue to run its own search engine and advertising programs, and the agreement will not increase Google’s share of search traffic, stated the company.

“This arrangement extends those benefits (showing users a relevant ad whether they are searching for a specific item or browsing the Internet) to Yahoo! and its many users, advertisers and publisher partners,” said Omid Kordestani, Senior VP, Global Sales and Business Development, Google.

Google stated that this agreement is not a merger and it does not remove a competitor from the playing field. Also, it does not prevent Yahoo! from making similar arrangements with others.