GuestLogix Launches In-Flight Box Office

Toronto-based GuestLogix Inc., which provides on-board retail systems to the passenger travel industry, said that it plans to launch an on-board Broadway ticketing service on flights to the New York City area.

The GuestLogix plan includes a multi-year agreement with Broadway Inbound, a division of Shubert Ticketing, dedicated to wholesale theater ticket distribution to the travel industry. The In-Flight Box Office service will be offered through GuestLogix’ Mobile Virtual Store.

Airline flight attendants equipped with GuestLogix’ proprietary wireless devices will complete ticket sales and print vouchers to be redeemed for seat assignments at Broadway theater box offices. GuestLogix and each airline will earn fees from on-board ticket sales.