Italy’s BIT 2008 Seeks to Repeat Success of This Year’s Edition

The BIT 2007 -the International Tourism Exchange held in Italy’s Milan- was the first to be held in the new Rho exhibition center. Figures bear this out. In the 27th show, the total inclusive attendance figures exceeded 150,000, including 108,000 professional operators.

That marked 4 percent increase compared to 2006 and confirmed a continuing growth trend which was helped by the online pre-registration service with over 46,000 people signing up, including 15,600 travel agents.

Buoyed by these results, BIT is inviting everyone from the world of tourism to attend the 2008 show which will be taking place from February 21 to 24 next year.

It will be an even more international BIT which will exploit the Italian tourist product more effectively, always represented at the highest institutional and business levels, as well as the international supply which this year saw many new entries from different countries and the Tourism Collection area including the most important leaders from the supply chain.

Always with an ear to market trends, and following this year’s success, EXPOCTS confirms the second Bit Tourism Awards, recognition which rewards excellence within the tourism system and assembles the opinions of travelers, travel agents via a major on line opinion poll.

A major characteristic of Bit 2007 and much appreciated by operators was the extensive visibility afforded to exhibitors thanks to the “machine” which was running for 365 days a year and which brought together all the information, data analyses and communication tools.

This is a strategy which will be streamlined even further in 2008 and will provide additional opportunities for those companies that sign up.