Kayak Sets Open Access to Travel Search Trend Data

Kayak, the travel search engine, announced that it has opened access to the site’s travel search data and launched a travel demand benchmark, providing an open source of travel statistics and information from hundreds of millions of travel searches. Trends data is available at www.kayak.com/trends for nearly any commercial airport in the world and for hotels in hundreds of the most searched destinations.

The company also launched a proprietary travel demand benchmark, the Kayak Travel Index, a statistical model that provides a measure of travel demand from analysis of searches on Kayak sites by modeling data for the average combined hotel and flight prices that people select.