New Orleans Gets Busy with Upcoming IPW Event

New Orleans, the American French City has a busy summer program and once again positioned itself as a top U.S. travel destination.

The New Orleans Tourism board releases a report on the state of the travel industry, improvements and events.

Probably the biggest event of all is this year’s edition of IPW. U.S. Travel Association’s IPW, the travel industry’s premier international marketplace, comes to New Orleans June 18-22. IPW is the largest generator of travel to the U.S.

More than 1,000 U.S. travel organizations and more than 1,400 international and domestic travel buyers from 73 countries will conduct more than 100,9000 pre-scheduled business appointments and negotiations that collectively generate more than $4.7 billion in future travel to the U.S.

In addition, more than 500 international and domestic media members will also be in attendance to report on IPW and New Orleans.

IPW’s impact will ripple through the local economy for an estimated three years after – as more than 6,400 travel buyers, suppliers and international journalists attending the show book future trips to the host city based on what they experienced at the conference and exploring New Orleans and the region.

The direct economic impact of IPW 2016 on the Greater New Orleans economy is estimated at more than $1.7 billion, with 1 million international visitors by 2018.