New Orleans Gets Set for IPW 2016

The city of New Orleans in the U.S. state of Louisiana, is revving up preparations as the 2016 edition of IPW is nearing. U.S. Travel's IPW 2016 will be held Saturday, June 18, through Wednesday, June 22, at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

Over 1,100 exhibitor booths held by U.S. Suppliers of USA travel products and destinations, and more than 5,000 attendees who are international travel buyers, domestic travel buyers and international journalists representing more than 70 countries, are expected to attend the tradeshow.

U.S. Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is not a typical tradeshow.

In just three days of intensive prescheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel.

At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million jobs. U.S. Travel's mission is to increase travel to and within the United States.

As the premier partner of IPW, Brand USA looks forward to welcoming travel professionals around the globe to IPW in New Orleans. As the nation’s destination marketing organization, Brand USA inspires people worldwide to experience the United States’ diverse destinations and attractions.

Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.

According to a study done by Oxford Economics, over a two-year period Brand USA's marketing initiatives have helped bring more than 2 million incremental visitors to the USA, benefitting the U.S. economy with nearly $15 billion in business sales; nearly $2 billion in federal, state and local taxes; and supporting, on average, 50,000 incremental jobs per year.

Brand USA’s marketing programs are funded by non-Federal contributions, which support our marketing effort to inspire travelers to explore the United States of America’s boundless possibilities.