OnTheSnow Introduces Website Enhancements, New Mobile Apps

OnTheSnow, the snow sports website, has announced several new website enhancements and mobile applications designed to give skiers and snowboarders more comprehensive and accessible information on skiing and riding, including a new iPhone Gear Guide application, free snow reporting mobile applications, a new iPad application, and a new resort photo and video section on the website. The company also announced the launch of new Brazilian and Russian OnTheSnow websites and the opening of its European headquarters in Innsbruck, Austria.

“The new website features and mobile applications we are launching now and throughout the remainder of 2010 will help skiers and snowboarders easily access the information they are looking for this winter season, including gear reviews, snow reports, resort photos and videos, and other information to help them plan their vacation,” said Chad Dyer, global managing director, Mountain News Corporation, which operates OnTheSnow.

Available in Apple’s iTunes store is OnTheSnow’s free iPhone Gear Guide application that helps skiers and riders choose the best gear. It is the first iPhone application dedicated to selecting gear for skiing and riding, and is one of the first gear guides of any kind for the iPhone. Just in time for the upcoming ski season, the application provides detailed information on more than 230 skis, snowboards, ski boots, snowboard boots and snowboard bindings and includes “Top Picks” by experts selected by OnTheSnow.

The free application allows users to filter their selection by gender, sport, ability level and terrain and includes a feature that lets users compare their favorite selections. Users can also watch OnTheSnow gear videos which review all of the Top Picks and a selection of Adventure Series ski videos. The application also introduces “Snowpedia,” a glossary of standard terms used in selecting gear.

OnTheSnow announced that it will re-launch its iPhone snow reporting application, which will be free to all users (previous price with $1.99) and will be releasing free Android and Blackberry snow reporting applications. The applications will give skiers and snowboarders comprehensive snow reports from over 2,000 resorts around the world. OnTheSnow is the dominant worldwide source for snow reports, providing information for more news media outlets than any other company in the world. All of the applications will be available in November 2010.

OnTheSnow will launch an iPad snow reporting application that will contain the same robust content featured on the OnTheSnow website and in the mobile applications, but with a completely new design tailored to the unique features of the iPad. This will be the first snow reporting application designed specifically for the iPad and will be available in December 2010.

In December 2010, OnTheSnow will launch a redesigned and expanded photo and video gallery on the OnTheSnow website. The new multi-media section will include “current” photos and videos submitted from ski resorts around the world and will be easily searchable by resort, region, type of photo or video and more. The editors of OnTheSnow will select the “Top Ten” photos and videos of the week and all of the content will allow users to provide their own ratings. The new media gallery will give OnTheSnow visitors a visual perspective of what’s happening “real time” in skiing and riding at more than 2,000 resorts across the globe.

OnTheSnow will launch new websites for the Brazilian and Russian markets this month. The content for both sites will focus on providing the most relevant travel information for ski resorts around the world, but will be localized to the unique interests and needs within each market.