Preferred Hotel Group Selects Sabre Hospitality Solutions

Preferred Hotel Group, which has more than 700 members in over 75 countries, has selected Sabre Hospitality Solutions to provide complete distribution marketing and technology for its members.

Preferred will move all five of its brands, Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels and Historic Hotels of America to Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS) in 2010.

Preferred Hotel Group will exclusively use the SynXis CRS for connectivity to the GDS, Internet Distribution Systems (IDS), and bookings coming from their branded web sites using the Guest Connect booking engine.

The agreement, which makes Preferred Hotel Group one of the largest brands in the Sabre Hospitality Solutions portfolio, also gives Preferred Hotel Group access to all Sabre Hospitality Solutions marketing products including online advertising, GDS merchandising, and media products in addition to award-winning website design and Internet marketing services.