Priceline Named Official Travel Partner of Ticketmaster.com

Ticketmaster and Priceline have announced a partnership that establishes priceline.com as the Official Partner of Ticketmaster.com. Under the terms of the new alliance, consumers using Ticketmaster.com will gain access to priceline.com’s travel services, including specially tailored hotel, airline, and rental car offers to accompany their live event ticket purchases.

“Roughly 20 to 30 percent of tickets purchased on Ticketmaster.com attend events outside of the fan’s home market,“ said Eric Korman, president of Ticketmaster. Terms of the deal were not disclosed.