Sabre, Lufthansa Sign Global Distribution Agreement
Sabre and Lufthansa have signed a new four-year global agreement, providing agencies and corporations around the world with continued access to the airline’s full content via the Sabre global distribution system (GDS). The agreement reinforces the partnership between Lufthansa and the Sabre GDS.
“Our announcement with Sabre gives agencies efficient access to all of our fares and inventory while balancing our needs in today’s current economy. This deal proves value in our multi-channel strategy and the partnership with Sabre, and its agency and corporate customers around the world,” said Josef Bogdanski, senior vice president, sales Germany, Global Key Accounting of Lufthansa Passenger Airlines.
Providing long-term access to Lufthansa’s Preferred Fares Program has been a key objective of Sabre as part of its ongoing commitment to providing balanced solutions for the industry. The new agreement between Sabre and Lufthansa takes effect July 1.