Silversea Unveils Redesigned Website with More Functionality

Silversea Unveils Redesigned Website with More Functionality

Silversea Cruises has launched a redesigned website that includes several new features for travel agents. The site opens to a muted-silver seascape and features images taken by photographer Dana Neibert to reinforce the Silversea brand.

The improved Travel Agent Centre features online booking, an expanded image library, updated email and flyer customizer tools, current agent promotions, a comprehensive media center with press releases and magazine articles, featured promotions, and networking tools such as a “Share This” widget to email clients or post Silversea content on Facebook, agency website or blog.

In addition, the Find a Travel Agent feature, a directory of Silversea travel professionals, is now hosted on its own landing page, making it easier for potential clients to locate and access.

Visitors can navigate the new site by clicking on tabs that offer information on destinations, ships, services, programs, special offers and more. Animated itinerary maps are complemented by up-to-date port descriptions supplied by Fodor’s Travel. And a new interactive deck plan tool enables visitors to view ship details, images, three-dimensional suite diagrams and 360-degree virtual tours.

Additionally, a new Google custom search feature has been added to improve accuracy of keyword searches on the site, plus social media share options now appear on each page, enabling visitors to share content on Facebook, Twitter, blogs and other popular sites.

The redesigned Silversea Expeditions microsite (www.silversea.com/expeditions)  displays new images and videos of the Prince Albert II in Antarctica, the Arctic, and Central and South America. Other improvements include an enhanced Voyage Journal section on the home page, expanded Expedition Team section with profiles and schedules, and the debut of the Silversea Expeditions Blog, providing news, commentary and expedition highlights.