Summit Meeting of International Bloggers Scheduled for ITB Berlin

A major meeting of bloggers from around the world will be taking place for the first time during the ITB Berlin at the event PhoCusWright@ITB Berlin. Bloggers are regarded as influential opinion-formers, which explains why web logs are an increasingly important marketing instrument.

So-called user-generated content can make a significant contribution to boosting sales. The ITB Berlin will provide an opportunity for experienced trade visitors to learn at first hand how to make effective use of blogs on tourism internet sites and in online communities.

At a free workshop due to take place from 2 to 4 p.m. on Wednesday, March 5, an international team of bloggers from the travel industry will be presenting concepts, technologies, innovations and current issues that are being featured on web logs.

The workshop is intended in particular for the employees of tourism businesses, who are using the internet increasingly as a sales channel, as well as for anyone engaged in marketing tourism destinations, and travel agency staff.

The program will also feature a number of other events dealing with current issues, for keen and interested bloggers, for which prior applications are needed.