Travel Goes 3D at ATM

World Group Media has unveiled new digital 3D technology that could revolutionize how travel companies market themselves.

3D was once the preserve of multi-million dollar Hollywood blockbusters and IMAX, but this new digital technology now paves the way for companies to produce their own 3D movie without breaking the bank. This will create a multitude of possible uses in the travel and tourism industry.

Visitors to World Group’s stand were overwhelmed by the promo film, which included Chelsea FC, Amir Khan, iconic locations from London to the Swiss Alps and jaw dropping animations that literally flew out of the screen.