Travelocity Business, Clear Strike Marketing Deal

Clear, operator of fast-pass security lanes at U.S. airports, has signed a marketing agreement with Travelocity Business. Travelocity Business has agreed to market the Clear pass to its clients. The deal is similar to marketing agreements the company announced earlier this year with Delta and Marriott.

Deanne Dale, Travelocity’s vice president of sales and account management, said the incentive was reducing the “hassle factor” for business travelers the company serves. Travelocity Business said it managed some $800 million in corporate travel spending last year.

“This relationship will only increase in value as Clear adds more airports to its program in the months and years ahead,” Ms. Dale said.

Clear cardholders can use their biometric-backed identity cards, which carry a $128 annual fee, at 18 U.S. airports. Clear said it is on track to open a fast-lane service at Atlanta’s Hartsfield-Jackson International Airport by the end of this month.