Travelport Launches Featured Hotel Tool on Worldspan

Travelport GDS, one of the world’s largest global distribution system (GDS), has announced the launch of Featured Property priority placement, now available for the first time on the Worldspan system.

This advertising option provides hotels and resorts with the opportunity to improve placement in search results and promote their property during the critical booking process as travel agents look to find hotels in specific locations on the Worldspan and Galileo systems.

Featured Property priority placement provides hoteliers with the ability to place information about their hotels in the perfect spot when travel agents are looking to book within a specific region.

From a travel agent booking process perspective, this amounts to placing items at the coveted eye level spot on grocery store shelves. Realizing the value of a new opportunity to increase room nights, more than 1,000 properties have already enrolled during the pre-selling phase.

Travelport GDS has 63,000 travel agency locations globally booking 20 million hotel room nights annually on its travel booking platform. Featured Property priority placements, previously available on the Galileo system and now on the Worldspan system, provides hotels and resorts the opportunity to improve placement in search results and raise their brand awareness in the market.