TripAdvisor Opens New Hotel Owners’ Center

TripAdvisor launched a new owners’ center (www.tripadvisor.com/owners) to help management teams from hotels, restaurants and attractions manage and optimize their properties’ presence on TripAdvisor.

Each of the more than one million businesses on TripAdvisor has its own individual page with tools personalized for that business. An instant email alert about new reviews for a property is just one of the many tools available to registered managers and owners on the new owners’ center.

Once an owner registers on the site, they can sign up for emails of any new review of their property as a simple customer relationship management tool. They also get links to management response tools, as well as instructions for updating property listings, uploading videos and photos, and much more.

TripAdvisor launched this feature in beta version earlier, and already more than 5,000 hotels, restaurants and attractions are featuring the badges and widgets on their own websites. Property owners can now quickly and easily put a TripAdvisor reviews panel or an award badge for their specific property on their website.

The reviews panel or widget can be customized to include snippets of the most recent guest reviews, ratings and photos of the property or destination from TripAdvisor’s world-leading resource of more than 20 million reviews and opinions.