TUI Introduces Data Integration Platform to Support First Choice Merger

The UK and Ireland division of TUI Travel has reportedly implemented a data integration platform to enhance operational efficiency following the merger with First Choice.

The system, provided by Informatica, is being used to consolidate sales and stock information across the two companies, and has allowed the creation of a data warehouse offering improved visibility into its sales cycle and enhanced provision of sales and stock data and product prices, according to Computing.

The same report added that TUI Travel is considering extending the use of the platform to other operational systems to gain more insight into business performance and popular products, and to generate market intelligence to support its sales department.