TUI Ski Picks Propellernet as Online Marketing Partner

TUI Ski, part of TUI Travel PLC, has selected Propellernet to work on their customer-led online marketing strategy for their portfolio of businesses including Crystal Ski, Thomson Ski, First Choice Snow and Flexiski for the forthcoming ski season 2008/2009 and beyond.

Having formulated a customer-focused, integrated online strategy, Propellernet provides a range of ongoing services including Paid Search, Natural Search and Social Media for the TUI brands. These will influence the customer at different stages in their relationship with the brands with 2008/9 customer targets clearly in mind.