Wall Street Journal Set to Launch Online Travel Agency

The Wall Street Journal is launching its own online travel agency on Jan. 28. According to the WSJ announcement, the travel agency will offer destinations, itineraries and customized travel packages based on the newspaper’s travel-related content.

WSJTravel will debut with a portfolio of 50 planned trips to destinations such as Vietnam, Tuscany and California’ s wine country. The WSJ has already ventured into travel book publishing with “The Wall Street Journal Guide to Power Travel” by Scott McCartney, which hit bookstores in paperback form in April 2009.

Since it was acquired by Rupert Murdoch’s News Corp., the Wall Street Journal has also introduced a number of branded, high-end services aiming to build consumer engagement with the brand and provide new revenue streams.