Pursuing its strategy to enlarge its network of long-haul flights, at this year’s FITUR travel fair in Madrid Iberia has unveiled five destination never before served from Spain: Los Angeles, Recife, Fortaleza, Cordoba (Argentina), and San Salvador.

Sol Meliá, the leading hotel company in Spain, unveiled its priorities for 2011 at FITUR today including its international strategy and focus on growth objectives in the world’s two major superpowers, China and the US. The hotel company will align its growth to industry forecasts for the upcoming years in which emerging powers are expected to boom as both outbound and inbound travel markets.

The 31st edition of the International Tourism Fair (FITUR) opened in Madrid Wednesday at the IFEMA exhibition center. About 10,500 exhibiting companies from 166 countries and regions are expected to participate in the exhibition, which will run until Jan. 23.

Peru’s Minister of Foreign Trade and Tourism Eduardo Ferreyros will travel to Madrid (Spain) to inaugurate the Peruvian stand at FITUR 2011 International Tourism Fair, to be held from January 19 to 23. All major travel and tourism stakeholders will all meet in Madrid for FITUR, which celebrates its 31st edition.

The wide range of products and services which constitute the UN World Tourism Organization (UNWTO) technical assistance portfolio will be officially presented at the international tourism trade fair, FITUR 2011 (Madrid, Spain, January 20).

As it’s already been announced and in response to its resilient-fair vocation which pays plenty of attention to tourist market’s trends and needs, FITUR will add in its upcoming edition a brand new monographic section especially aimed at LGBT segment (Lesbians, Gays, Bisexuals and Transsexuals). Our company, the Excelencias Group, has decided to provide full support behind this effort and, along with an additional booth in that area (10C05G), it promises full coverage of the event.