The Portuguese tourism industry maintained its trajectory of growth throughout 2025, reaching a significant milestone with nearly 30 million international tourists visiting the country.
The European tourism sector has displayed remarkable tenacity throughout the first half of the year, managing a steady expansion despite a backdrop of complex geopolitical tensions and persistent economic uncertainty.
A new study has highlighted the escalating issue of overtourism across Europe’s most popular islands, with Malta topping the list as the most densely visited destination in 2026.
Spain is on track to reach a historic milestone in international tourism, with projections indicating the country will welcome close to 100 million visitors in 2026.
Latin America is solidifying its position as one of the most dynamic regions for international travel in the summer of 2026, according to recent analysis from Data Appeal Mabrian.
The Caribbean is entering a new phase of development that prioritizes long-term sustainability over the rapid, post-pandemic recovery numbers of previous years.




