AI Adoption Slowly Gaining Traction in Travel Industry
Beyond offers a comprehensive revenue management solution tailored for short-term rental managers and owners. Their user-friendly platform includes a dynamic pricing tool that leverages extensive market data, combined with OTA distribution and a top-tier booking engine.
Beyond has supported over 340,000 properties across more than 7,500 cities worldwide since its founding in 2013, headquartered in San Francisco.
New data from Beyond highlights current travel preferences, such as personalized amenities, eco-friendly options, and separate sleeping quarters. The survey underscores the need for real-time data capabilities, helping property managers and hospitality professionals make data-driven decisions as travel patterns shift from summer to fall and winter.
"Post-pandemic, the desire to travel remains strong, with travelers now more focused on curating unique experiences," said Julie Brinkman, CEO of Beyond. "Our insights guide hospitality businesses in enhancing revenue management, distribution, and marketing strategies, catering to modern traveler demands."
Key findings include:
- AI in Travel: 43.9% of respondents are open to using AI for trip planning, indicating growing acceptance.
- Eco-Trends: Nearly half of 18-24 year-olds prefer intimate, eco-friendly travel options.
- Transparency and Trust: 50.3% of respondents would lose trust in vacation rentals if misled by property listings.
- Privacy: 24.9% of guests have searched for hidden cameras in rentals, highlighting ongoing privacy concerns.
- Amenities: 63.8% of travelers prefer separate bedrooms when traveling with partners, and over half value tailored amenities like poolside cocktails in hot climates.
Beyond's innovative Search-Powered Pricing solution, now available in over 40 markets globally, helps STR operators optimize pricing and distribution using real-time consumer search data, crucial during economic uncertainty when consumers are spending less and booking windows are shorter.
