Indigenous Tourism to Chip in $67 Billion to Global Economy by 2034
Photo: The New York Times
The World Travel & Tourism Council (WTTC) launched a groundbreaking report at its Global Summit in Perth, Australia, revealing that Indigenous tourism is expected to inject $67 billion USD into the global economy by 2034. This sector plays a vital role in driving economic growth, particularly in remote areas, while also preserving cultural heritage and empowering Indigenous communities.
Indigenous tourism has emerged as a significant economic driver, promoting the preservation of cultures, languages, and lands. The sector is expected to grow at a rate of 4.1% annually over the next decade. In Western Australia, Aboriginal tourism has seen record participation, with nearly 36% of visitors engaging in Indigenous experiences, contributing millions to the state’s economy.
Globally, countries like Canada and Panama are seeing the economic impact of Indigenous tourism. Canada’s sector supports nearly 2,000 businesses and 39,000 jobs, while in Panama's Guna Yala region, tourism is the primary economic driver. This boom reflects a growing demand for authentic cultural experiences.
Julia Simpson, WTTC President & CEO, emphasized that Indigenous tourism not only showcases rich traditions but also empowers communities by creating sustainable jobs and ensuring control over their narratives. The sector helps preserve invaluable cultural heritage and is crucial for sustainable economic futures.
The Western Australia Indigenous Tourism Operators Council (WAITOC) has been instrumental in promoting Indigenous tourism, with initiatives like the "Camping with Custodians" program, which develops campgrounds on Aboriginal lands, creating employment opportunities for local communities.
The WTTC report also highlights the role Indigenous tourism plays in cultural preservation. Examples like the Sámi people’s certification marks in Northern Europe and Peru’s efforts to protect endangered languages illustrate how tourism can safeguard Indigenous identities while fostering sustainable careers.
Despite these successes, challenges remain, particularly in securing funding. Efforts like Canada’s Indigenous Tourism Destination Fund aim to raise significant investments to support new businesses and create jobs, ensuring that Indigenous communities continue to benefit from the expanding tourism sector.
