U.S. Travel Association Launches Nationwide Travel Campaign

The U.S. Travel Association unveiled a weeklong preview today of its popular Daily Getaways program, the annual initiative to stimulate travel across America.

Officially launching on July 18, the sale will feature exclusive deals from 10 major travel brands—including Accor Hotels, BWH Hotel Group, Choice Hotels, Hilton, Hyatt, IHG Hotels & Resorts, Marriott International, Universal Orlando Resort, The Venetian Resort Las Vegas and Wyndham Hotels & Resorts—offering discounts up to 50% off loyalty points, theme park tickets, vacation packages and hotel stays.

Deals and special offers available through Daily Getaways can help reduce costs for travel experiences.

According to STR, the national Average Daily Rate (ADR) for the week ending June 25 was 17% higher than 2019 levels, making discounted loyalty points and hotel stays a smart purchase. Deals and reward programs are more important than ever to many travelers. Destination Analysts reports that more than half of American travelers (52%) believe travel reward programs are an important aspect of their leisure travel planning.

Leisure travel continues to be a high budget priority for American travelers. In June, 62% of travelers said leisure travel was a “high” or “extremely high” budgetary item. However, many travelers are holding off on making plans until the last minute. 

Amadeus reports that the majority of hotel bookings (55%) are still being made less than a week prior to travel. With deals in Daily Getaways carrying at least a year-long expiration and many programs offering points that never expire (with an active account), travelers are able to secure a travel deal now, to use later.

Since its inception in 2010, Daily Getaways has offered travelers access to deals from top travel brands in a one-stop, once-a-year marketplace, with deep discounts on points from top loyalty programs being among the fastest sellers.