Saint Lucia Tourism Authority Taps American PR Agency

The Saint Lucia Tourism Authority (SLTA) has appointed Jennifer Maguire Communications & Public Relations (JMCPR) in New York City as public relations agency of record for the Authority in the U.S. Market.

The agency focuses on destination, hospitality, travel and lifestyle clients.

JMCPR is responsible for building awareness about Saint Lucia in the U.S. through media relations, partnerships and promotions, highlighting experiences from its iconic Pitons to the popular Sulfur Springs and mineral baths.

Building upon the “Let Her Inspire You” brand campaign, the agency will promote the island’s renowned accommodations and cuisine, couples’ getaways, weddings & honeymoons, family travel, wellness, adventure, arts & culture, events and niche markets.

The JMCPR team is charged with garnering earned media in regional and national lifestyle, travel, niche, trade and business press.

Founded in 2011, JMCPR is a boutique public relations agency in New York City, led by Jennifer Maguire, a tourism and hospitality expert with more than two decades of experience working with tourism boards and hospitality brands.

Jennifer has personally led PR activities for more than a dozen Caribbean, U.S. and global destinations, including driving results for Aruba, Bahamas and Fort Lauderdale tourism boards.

Her forte is building and executing integrated campaigns that incorporate PR, targeted media relations, social media, special events and partnerships. Jennifer is a seasoned PR expert who thinks in headlines and develops long-term relationships with clients based on a track-record of success.

Her extensive experience developing strategic tourism programs with a creative edge is illustrated by the dozens of awards and accolades she has secured for clients. Her background includes senior positions at top New York City PR agencies.

Source: St. Lucia News