Global Research and Trends Released at EIBTM as Part of the 2014 Knowledge Program

18 October 2014 4:22pm
Global Research and Trends Released at EIBTM as Part of the 2014 Knowledge Program

Continuing the theme of global business development at this year’s EIBTM, the Knowledge Program will include a core element on Research and Trends providing both current and visionary insight from an international perspective. The core data revealed through these sessions will provide strategic content for suppliers and buyers to use and consider with future business planning.

One of the highlights will be the 2015 Global Meetings Trends presentation by American Express Meetings & Events taking place on Wednesday 19th November. This will be the first time the research is presented in the EMEA region and it will focus on issues impacting the meetings space including digital meetings solutions, planning in emerging markets, Group Air, tips for successful sourcing.

Focused on the PHARMA sector a session by Caroline Hill and Mark Handforth, Directors of Compliant Venues, will discuss; ‘Compliance Adherence is now a Staple Diet for Healthcare Companies but What Happens Next?’ The presentation will show how to create strategic advantage in sourcing and delivery of successful healthcare events, taking into account the increasing number of regulatory and compliance demands placed on healthcare clients.

Providing an insight into future trends, MPI presents a “Future of Meetings” workshop where attendees will learn from their analysis of trends that will affect the short and long term future with both events and meetings content.

Rob Davidson of the MICE Knowledge Consultancy gives two presentations of the global EIBTM Trends Watch which uses the latest data to give a comprehensive overview of business trends aimed at helping attendees consider the implications of the research for their future business strategies.

Bringing both China and India markets into focus, research from the IBTM portfolio of events through CIBTM and IBTM India which took place this year, two independently commissioned reports will be presented that give insight into the buying habits of planners from China and India which will also help suppliers understand how to attract business from these two mega economies.

Rob Davidson who presented the 2nd China MICE Buyers’ Report at CIBTM in China last month says: “The sheer size of the Chinese market for meetings and events makes it a major player on the global scale”.

EIBTM’s partnership with RecertTrack, the world’s first online portal for certification and re-certification, will provide all delegates with a unique opportunity to track their industry related professional development activities, including the credits they obtain by attending the EIBTM Knowledge sessions. EIBTM 2014 will take place from 18th – 20th November.

Source: Travel Daily News

Back to top