Middle East Spas Lure Travelers Seeking Health Solutions

Spa travel is on the rise worldwide -and the Middle East is perhaps one of the most uniquely positioned areas to capitalize on this trend.

The Middle East has a wide range of spa choices and a huge number of travelers from both the holiday and business sectors are coming to this region, which is fast becoming the destination of choice for young, health seeking, affluent spa goers.

According to industry expert Cassandra Cavanah, executive director SpaFinder Europe, Middle East & Africa, the growth of spas all over the world over the past decade has been phenomenal.

“The lure of the Middle East for spa goers is immense. Spas are in abundance and the focus on service and very new extremely high end facilities makes the Middle East a fantastic choice. The level of luxury available is unsurpassed and, compared to similar levels in other markets, it’s more affordable,” she said.

Unlike previous generations who may have regarded spa going as an unaffordable bit of a luxury and even self indulgence, the new generation has grown up regarding spa as commonplace and very acceptable, she added.