The colors, tastes, accents and music of Latin America were seen and heard again at the FITUR tourism fair in Madrid. The Latin American countries brought the best that they have to FITUR, making their presentations with a combination of traditional, new and ingenious promotional formulas aimed at attracting the attention of tour operators and the public.

The Madrid International Tourism Fair (FITUR 2013) kicked off Wednesday and is expected to generate over 62,000 messages through social networks. The major tourism event has just published, as in the previous edition, the estimated social media monitoring figures of the participating companies.

Andorra will be attending the International Tourism Trade fair once again this year in order to present its latest new features. Among these initiatives, its renewed web page features everything tourists need to know to make the very most of the opportunities available throughout the Principality.

The International Tourism Trade Fair, FITUR, which will be staging its 33rd event from 30th January to 3rd February 2013, has already activated its Trade Meeting-Point, a platform that can be accessed via the FITUR website.

Airberlin, the second most important airline in Germany, unveiled a new strategic collaboration at FITUR 2012: Etihad Airways has become the main single shareholder in the airline after increasing its stake in the company to 29.21 percent and obtaining two seats on the Board of Directors.

Colombia returned this year to FITUR with a view to impress the industry with the quality of its tourism opportunities, based on two main aspects: coffee culture and the country's natural wonders. The South American nation once again promoted its green policy.