Marriott International launched a new, free mobile app for iPhone, BlackBerry, and Android devices. In addition to this new mobile app, Marriott also unveiled a new “app-like” mobile website that can be accessed from any web-enabled mobile device -- the site even sports that "app feel," from taps to finger-swipes.

United Continental Holdings, Inc. announced that it is converting to paperless flight decks and deploying 11,000 iPads to all United and Continental pilots. The electronic flight bags (EFB) replace paper flight manuals and provide pilots with paperless aeronautical navigational charts through an iPad app.

Sabre Travel Network has revealed some of the results of its biannual mobile survey of business travelers. Results confirm that the explosion of mobile travel services has single-handedly “consumerized” business travel.

British Airways cabin crews are now using the latest iPad model to bring a new dimension to customer service. The iPads enable cabin crew to have prior awareness of customer preferences and a greater understanding of each customer’s previous travel arrangements, allowing them to offer a truly personalized service.

American Airlines has upgraded DealFinder, its downloadable desktop tool that sends customers automatic, personalized fare alerts and special discounts via their computer desktop. DealFinder alerts customers if fares matching their pre-selected searches become available.

iZento has introduced a travel provider platform that automatically turns reservation data into an interactive itinerary and marketing engine. It creates an interactive itinerary and journal in real time with nearly unlimited personalization options that can be designated by the provider. Each one-of-a-kind itinerary represents a personalized marketing and selling platform combining branding, sharing, printing, advertising, upselling, and social media functionality.