T&T to Launch Global Marketing Initiative at WTM London
The Ministry of Tourism will be launching a global marketing initiative at the World Travel Market World (WTM), the leading global event for the travel industry, which is scheduled to take place in London from November 4-7, 2013.
Trinidad and Tobago’s Tourism Minister Stephen Cadiz made the announcement while delivering the feature address at the Sustainable Tourism Conference (STC-14) at the Hyatt Regency, Port of Spain, last evening.
“It’s the first time Trinidad and Tobago is embarking on a global marketing initiative,” he said.
“We’ll be going out for tender very soon. What we are looking for is a company that has global reach, a company which understands the markets that we are going into. Apart from its traditional markets of North America, the United Kingdom and Europe, Trinidad and Tobago will be targeting other areas of the globe.”
Mr. Cadiz said in order to take Trinidad and Tobago’s tourism industry to the next level the country’s marketing strategy must be more structured and organised. To achieve such a goal the Ministry is working on the re-engineering of its marketing and implementation agency the Tourism Development Company (TDC).
“The TDC has been given a broad yet exclusive mandate to not only market Trinidad and Tobago worldwide, but to also ensure that a high quality product with high quality standards is put in place and that we attract the investors we will need to partner with us to take us to the next level,” he said.
Mr. Cadiz said whilst Tobago is a “clean green and serene” destination offering all the charm and beauty expected of a typical Caribbean island, Trinidad is building upon its diverse and vibrant society to become the meeting place of the southern Caribbean.
“A place to meet not just for business reasons but for social reasons, to participate in our many and varied festivals and events, to participate and watch our myriad sporting events, and to meet to experience our unrivalled diversity of flora and fauna,” he said.
Mr. Cadiz believes Trinidad and Tobago has an enormous opportunity to become a major player in the tourism industry of the Caribbean region.
“In the case of Trinidad and Tobago the tourism industry plays a key role in transforming the national economy,” he said. “I am happy to say that this Government is committed to developing and expanding our tourism industry. We are looking to tourism to stimulate a greater level of inward investment, foreign exchange earnings and employment. Tourism is also been positioned as the driver for the development and engagement of our rural communities.”
The marketing initiative, which is yet to be named, will be launched in Trinidad and Tobago ahead of WTM.