Greece Launches Climate-Adaptive Tourism Strategy

Facing rising temperatures and increasing climate risks, Greece has launched an ambitious climate-adaptive tourism strategy aimed at protecting both visitors and local communities. The initiative, unveiled by the Ministry of Tourism, includes a range of preventive and reactive measures designed to make the country’s travel sector more resilient.

One of the key pillars of the plan is the deployment of early-warning systems for wildfires and extreme heat events. These alerts will be integrated into mobile apps and public screens at tourist attractions, beaches, and hotels, providing real-time updates and safety instructions in multiple languages.

Additionally, the government is implementing physical changes at heavily visited sites. Shaded rest areas, misting zones, and cooling stations will be installed at cultural landmarks like the Acropolis, Delphi, and Knossos Palace, ensuring tourists can enjoy their visits even during peak summer heat.

Tour operators will be incentivized to adopt low-emission transportation options, such as electric buses and bikes, through tax rebates and grants. Authorities are also encouraging the development of year-round tourism to spread out visitor numbers and reduce environmental stress during the hot summer months.

The strategy is part of Greece’s broader national plan to become a leader in sustainable tourism within the Mediterranean. “This is not just about adapting to climate change; it's about leading by example,” said the Minister of Tourism, noting the role that Greece plays in showcasing heritage and hospitality in a changing world.

Industry leaders have praised the plan, calling it a proactive model that could be replicated in other climate-vulnerable destinations. Greece recorded over 33 million international arrivals in 2024, and officials are optimistic that these new measures will safeguard the sector’s long-term growth.