WTM London: A £200-Million Powerhouse for the Local Economy

World Travel Market (WTM) London is set to inject approximately £200 million into the London economy as it opens its 44th edition from November 5 to 7 at ExCel London.

Welcoming over 40,000 travel professionals from around the globe, WTM London has seen a 7% increase in exhibitors this year, bringing over 4,000 organizations to participate in the influential three-day event.

The event is anticipated to facilitate £2.2 billion in travel-related business deals, with contributions spanning tourism boards, hospitality, transport, and tech industries. VisitBritain data reveals that international delegates spend an average of £352 per day, totaling £71.2 million in visitor expenditure. Additionally, Deloitte’s research indicates that for every £1,000 spent by attendees, £1,800 more is generated in direct tourism value, cumulatively reaching £200 million in economic impact.

With 82% of attendees arriving from outside the UK, visitors not only contribute to business but also support the local economy through extended stays. Nearly half of attendees plan to spend three days in the city, while a third will stay for a full week or longer, fueling demand for accommodation, dining, and entertainment.

Juliette Losardo, WTM London’s Exhibitor Director, highlighted the dual impact of WTM on the travel industry and London itself, noting that attendees often extend their visit for leisure. "The range of accommodation, dining, and attractions London offers is a real draw," she said, emphasizing the event's role in supporting tourism spending in the capital.